ITUITU

Ituitu is a self-reliant food start-up based in Helsinki. It relies fully on the usage of vertical farming and local produce in its products. They sell smoothies, sandwiches and salads alongside merch and artworks from different designers.

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We created a light visual identity for the company which included basic visual elements, set of icons and some visual assets to het things started . The identity relies on bold soft typography, bright and energizing colors and elements of geometry – reflecting at the urban and vertical farming in a cosy and warm way.